How to Successfully Prospect with Video: Video Presentation Tips

Most cold outreach sales emails are easy to ignore and delete.

The major issue with the average cold pitch? It reads like a copied and pasted form letter where the only personalization is the prospect’s name — if that! The rest of the content reads totally tone-deaf, prescribing a company’s solution to a problem that the salesperson can't yet verify that the prospect has.

The solution to going from immediately deleted to a set appointment?
For modern sales successes, it’s video.

These video presentation tips will help you find success!

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Sales Recruiters: Best Practices to Reduce Employee Churn

The Pareto principle, also known as the 80/20 rule, states that in many cases, 80% of the output is the result of 20% of the inputs.

For the average sales professional, this can mean that most of your efforts return little in terms of your company’s bottom line. Of course, the best salespeople quickly learn how to flip this equation to their advantage by adjusting their process to focus solely on the inputs that result in the greatest outputs.

Learn from sales recruiters' best practices, trends, and actionable tips to entice the best-fit candidates to apply at your company.

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Ditch the Phone Interview: 4 Video Recruiting Strategies to Tap Top Talent

Bored with old-school tactics? The traditional recruiting process is past due for an upgrade. 

Using video to attract and interact with candidates adds a nice modern touch — but that’s not the only reason to explore the possibilities. There are so many business benefits that can be achieved with a focus on video recruiting.

Here are several ideas to incorporate video recruiting into your hiring process to find greater success and to engage candidates who are truly the best fit for your organization.

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How Your Salesforce Organization Can Use Sales Video to Build Relationships

Modern sales communications involve much of the same, over and over again. A cold call, a cold email—pick your poison then rinse and repeat.

But if you feel unengaged sending the same thing over and over again, can you imagine how bored your recipient is on the other end? Even if your message is full of enthusiasm, it’s hard to translate this over the phone or online.

Enter: video communications.

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