4 Salesforce Video Tools for Improving Client Prospecting
In 2018, the state of video marketing sounds a little something like this: 81% of businesses use video as a marketing tool. From social media advertising to product explainers, there’s no shortage of video integration when it comes to the B2C buyer’s journey.
Similarly, from the marketing side of things, B2B businesses have started to use similar strategies for the sake of building customer interest towards conversion. From a sales-client perspective, however, there’s a fair deal of ground to be covered when it comes to successfully prospecting with video.
Regardless of the business model or customer lifecycle, video’s ability to capture attention remains constant. And for sales teams, this ability proves most useful when incorporated into the sales email automation workflow.
If your sales team has yet to explore the possibility of video in complementing email prospecting efforts through Salesforce, let the research begin. Here are 4 Salesforce video tools sure to take those emails, automated or otherwise, to the next level of lead generation.