5 Elements of the Perfect Sales Video Pitch
A common sales pitch scenario likely unfolds similar to this: You make a connection with a prospect through cold calls or emails, referrals, or networking event. The emails begin in full force — a back and forth exchange of meetings scheduled, meetings canceled, and meetings rescheduled. Information is gathered and notes are taken in Salesforce before crafting a multi-page proposal that outlines the who’s, how’s, what's, and why’s of a proposed solution. Through all of this, you’re up against constraints on both your own time and the [8-second attention](8-second attention span) span of those you’re trying to sell to. If text is your only form of disseminating information, you’re trying to do a lot with a little. Why not instead consider a video pitch?