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Dreamforce and the power of Video - Dreamforce 2021 reflections
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It is exciting to see the latest update regarding Dreamforce Speakers: yesterday Salesforce confirmed Will Smith, Jane Fonda and Nice Lainantei Leng’ete as amazing speakers lined up for Dreamforce 2021.

I wanted to take the occasion of this announcement to highlight a few remarkable points relating Dreamforce & Video:

  • Dreamforce will be a video event for the vast majority of the attendees.
  • The newly launched Salesforce+ platform will broadcast the content both live and on demand, a Prime Video / Netflix-like destination for the Salesforce Ohana!
  • Video (movie) stars are the top guests as their ability to communicate through a camera and via a screen is unmatched
  • Their success on video-based social media keeps them fresh and enables them to connect directly with their audience
  • A curiosity: did you notice that Dreamforce updates and announcements come in the form of vertical video (“portrait video” to be more precise) as they are thought for a mobile-first engagement.

Video, be that through video conferences or more in general video content, has stepped up and is now firmly part of the strategy of every Enterprise over the pandemic 18 months past, and companies, employees, partners and customers have embraced its powerful impact.

Like Salesforce, many Companies have successfully embraced the power of video.

  • In Service and Field Service operations, documenting effortlessly and effectively their service for compliance and customer reporting.
  • In Sales and Business Development with personalised communication to connect and engage on a new level
  • In Recruitment, Onboarding and Training with video interviews and video-based learning paths
  • In Marketing with events like Dreamforce broadcasted through the Salesforce+ Platform, and with many other forms of communication both direct and via social media.

Here at nativevideo, as we continue to work on technology and solutions that make it easier for all Salesforce users to harness the power of video, we look forward to another great Dreamforce!