Most cold outreach sales emails are easy to ignore and delete.

The major issue with the average cold pitch? It reads like a copied and pasted form letter where the only personalization is the prospect’s name — if that! The rest of the content reads totally tone-deaf, prescribing a company’s solution to a problem that the salesperson can't yet verify that the prospect has.

The solution to going from immediately deleted to a set appointment? For modern sales successes, it’s video.