Modern sales communications involve much of the same, over and over again. A cold call, a cold email—pick your poison then rinse and repeat. But if you feel unengaged sending the same thing over and over again, can you imagine how bored your recipient is on the other end? Even if your message is full of enthusiasm, it’s hard to translate this over the phone or online.

Enter: video communications.

You’ve probably been hearing more about video recently as the marketing department touts the benefits of using it. Did you know that one-third of online activity involves watching video? That number is only expected to grow—and not just to the benefit of marketers.

Since a salesperson’s time is precious, let’s dig a little deeper into the “why” of using sales video in your organization.